Foundation

105 products

Foundation evens the skin. The shade and the finish matter more than the bottle shape.

Test the shade along the jaw in daylight. A matte finish suits shine. A satin finish suits dry skin.

Moisturizer and sunscreen come first. Foundation is makeup, not a treatment.

Apply it after skincare, blend it out to the hairline and jaw, and set it if you need the day to last.

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105 products
fenty beauty

Fenty Beauty By Rihanna Foundation

Discover the magic of flawless skin with Fenty Beauty By Rihanna Foundation, the revolutionary makeup essential that has taken the beauty world by storm. Designed for inclusivity and diversity, this foundation offers an extensive shade range, ensuring that every individual can find their perfect match. With over 50 shades to choose from, Fenty Beauty celebrates the beauty of every skin tone, enabling you to radiate confidence in your own unique complexion.Formulated with lightweight, buildable coverage, this foundation effortlessly blends into the skin, giving you a natural finish that lasts all day. Whether you prefer a sheer look or full coverage to hide imperfections, the Fenty Beauty Foundation adapts to your desired level, allowing for smooth application that won't feel cakey or heavy on your skin. The oil-free formula is designed to absorb shine, making it a perfect choice for all skin types, including oily and combination skin.Infused with a soft matte finish, this foundation helps to control shine without dulling your natural glow. Fenty Beauty's innovative approach also integrates skincare benefits into the makeup, providing hydration and a smoother appearance over time. With its long-wearing properties, you can count on this foundation to stay put through the hustle and bustle of your day, from morning meetings to evening outings.The sleek, modern packaging adds a touch of elegance to your beauty collection, making it easy to travel with or display on your vanity. The convenient pump dispenser allows for precise application, ensuring you get just the right amount of product every time.Whether you’re getting ready for a special event or just want to enhance your everyday look, Fenty Beauty By Rihanna Foundation is the go-to choice for anyone seeking to achieve a radiant and flawless complexion. Break free from conventional beauty standards and embrace your individuality with this groundbreaking foundation. Join the millions who have experienced the transformative power of Fenty Beauty and unlock the beauty that’s uniquely yours. Let your skin speak volumes and shine with confidence—because every shade is beautiful!

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Fenty Beauty By Rihanna Foundation
black up

Blackup Matifying Fluid Foundation

Introducing the Blackup Matifying Fluid Foundation, your ultimate ally for achieving a flawless, matte complexion that lasts all day. Designed for those who seek a sophisticated finish without compromising on comfort, this foundation is a game-changer for makeup enthusiasts and professionals alike.Formulated with cutting-edge technology, the Blackup Matifying Fluid Foundation offers high coverage while maintaining a lightweight feel on the skin. This innovative formula blends seamlessly, minimizing the appearance of imperfections while allowing your skin's natural beauty to shine through. It's perfect for oily and combination skin types, as it controls shine and provides a velvety matte finish that keeps your look fresh from morning to night.With a wide range of shades tailored to diverse skin tones, finding your perfect match has never been easier. Each hue is crafted to enhance and flatter your unique complexion, ensuring you feel confident and radiant. The smooth application and buildable coverage allow you to create your desired look, whether you prefer a sheer tint or a more polished appearance.What sets the Blackup Matifying Fluid Foundation apart is its long-wearing, transfer-resistant formula. Say goodbye to midday touch-ups and hello to a foundation that stays put through sweat, humidity, and whatever the day may bring. It’s the ideal choice for busy lifestyles, special events, or whenever you want to look your best.Enriched with skin-loving ingredients, this foundation not only perfects your skin but also contributes to its overall health. It guards against environmental stressors and hydrates without adding excess oil, making it suitable for everyday wear. Plus, it is dermatologist-tested and free from harmful additives, ensuring that you can wear it with peace of mind.Application is a breeze: simply use your favorite makeup tool, whether it be a brush, sponge, or your fingertips, to apply an even layer, and watch as it effortlessly glides over your skin. For added longevity, set it with a light dusting of powder or a spritz of setting spray.Enhance your beauty routine with the elegance of the Blackup Matifying Fluid Foundation. Elevate your makeup game with a product that not only meets but exceeds your expectations in achieving a flawless, matte finish. Make every day a runway day with Blackup, where luxury meets performance in the world of makeup. Experience the difference today and embrace your beauty with confidence!

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Blackup Matifying Fluid Foundation
huda beauty

Huda Beauty Luminous Matte Foundation

Introducing the Huda Beauty Luminous Matte Foundation, your new go-to for achieving a flawless complexion that lasts all day. Designed for those who desire the perfect balance between a radiant finish and a matte look, this foundation takes your makeup game to the next level. Whether you’re prepping for a special occasion, a night out, or simply want to feel your best every day, this foundation provides the ideal solution for every skin type.Infused with unique light-reflecting properties, the Huda Beauty Luminous Matte Foundation delivers a lightweight formula that glides seamlessly onto your skin, making it the perfect choice for anyone searching for that coveted, luminous glow without the shine. The innovative texture allows for buildable coverage, so you can customize your look from a sheer finish to a full-coverage finish depending on the event or mood.What sets this foundation apart is its impressive staying power. With long-lasting wear, it resists fading and settling into fine lines, ensuring your skin looks fresh and radiant even after hours of wear. The foundation is also designed with a transfer-proof quality, making it perfect for those busy days or nights filled with dancing—no need to worry about touch-ups! Available in a wide range of shades, the Huda Beauty Luminous Matte Foundation caters to all skin tones, allowing everyone to find their perfect match. From fair to deep, each shade is meticulously crafted to provide natural-looking coverage that blends effortlessly, enhancing your skin’s natural beauty.The formula is dermatologically tested and free from parabens and sulfates, making it suitable for all skin types, including sensitive skin. Moisturizing ingredients ensure your skin feels comfortable throughout the day, avoiding that dry, cakey feeling sometimes associated with matte foundations. To apply, simply use your favorite makeup brush, sponge, or your fingertips to blend the product onto your skin. Start with a small amount and gradually build it up for your desired coverage. For the best results, pair it with the Huda Beauty Primer for a perfectly prepped base, and don’t forget to set it with Huda Beauty’s setting powder to lock your look in place.Incorporate the Huda Beauty Luminous Matte Foundation into your beauty routine and experience the confidence of flawless skin that looks and feels incredible. Achieve that perfect balance of radiant matte finish with this versatile foundation, making it a must-have in your makeup collection. Elevate your look today with Huda Beauty and embrace the beauty of luminous matte perfection!

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Huda Beauty Luminous Matte Foundation
maybelline

Maybelline Age Rewind The Lifter

Discover the secret to youthful, radiant skin with Maybelline Age Rewind The Lifter, your go-to solution for a flawless complexion. This innovative product combines advanced skincare technology with the artistry of makeup, helping you achieve a fresh, rejuvenated look effortlessly.Maybelline Age Rewind The Lifter is designed to counteract the visible signs of aging, targeting fine lines, wrinkles, and uneven skin tone. Infused with powerful ingredients, this lightweight formula not only provides exceptional coverage but also nourishes and hydrates your skin. The unique blend of moisturizing agents ensures your skin feels soft and supple, while the smooth application glides seamlessly for an airbrushed finish.The ergonomic applicator is a game-changer, allowing for precise application that adapts to your unique skin texture. The sponge tip ensures an even distribution of product, making it easy to blend and build coverage according to your preference. Whether you’re looking for a light touch-up or full coverage, the Maybelline Age Rewind The Lifter allows you to customize your look effortlessly.Perfect for daily wear, the formula is lightweight and breathable, ensuring that your skin never feels weighed down. With a wide range of shades available, finding your perfect match has never been easier. The long-lasting wear means you can go through your day with confidence, knowing your makeup looks fresh from morning to night.Say goodbye to dull, tired skin and hello to a vibrant, youthful glow. Maybelline Age Rewind The Lifter is not just a concealer; it’s a comprehensive solution that works to improve your skin’s appearance with each use. Enhance your beauty routine with this essential product that conceals imperfections while delivering skincare benefits.Experience the transformation that comes with Maybelline Age Rewind The Lifter - your ultimate tool for a luminous, youthful complexion. Give your skin the love it deserves and get ready to embrace a fresh-faced look that radiates confidence. Indulge in the perfect combination of makeup and skincare today, and reveal your most beautiful self.

Maybelline Age Rewind The Lifter
smashbox

Smashbox Studio Skin Shaping Foundation

Introducing the Smashbox Studio Skin Shaping Foundation, a revolutionary makeup essential that redefines the way you enhance your complexion. Crafted for those who desire a flawless finish with effortless application, this innovative foundation is designed to sculpt and define your features while providing the long-lasting coverage you crave.This dual-ended product combines a foundation and a contour in one sleek package, revolutionizing your makeup routine. The creamy, buildable foundation glides on smoothly, delivering an impeccable, natural finish that lasts up to 15 hours. Whether you're preparing for a long day at work or an evening out with friends, this foundation is your perfect partner to achieve that coveted, airbrushed look without the hassle.The uniquely formulated foundation is available in a wide range of shades to suit every skin tone, ensuring that you find your perfect match. Its lightweight texture makes it breathable and comfortable, allowing your skin to look and feel its best throughout the day. Enriched with skin-loving ingredients, it helps to blur imperfections, providing a smooth canvas that enhances your natural beauty.On the opposite end, the precision contour stick is designed to effortlessly define and enhance your facial structure. Its creamy formula blends seamlessly into your skin, allowing you to create a sculpted look that suits your style. Whether you want to sharpen your jawline, define your cheekbones, or slim your nose, the Smashbox Studio Skin Shaping Foundation gives you the tools to customize your contouring like a pro.The convenient design of this foundation allows for quick and easy application, making it an ideal choice for makeup enthusiasts and novices alike. Simply swipe on the foundation to achieve the coverage you desire, and then use the contour stick to sculpt and shape your features to perfection. The result? A beautifully defined and radiant complexion that enhances your confidence and highlights your unique beauty.With its water-resistant and transfer-proof formula, the Smashbox Studio Skin Shaping Foundation is perfect for all-day wear. It withstands heat, humidity, and activity, ensuring that your makeup stays put no matter where life takes you. Whether you're hitting the gym, attending a special event, or going about your daily routine, this foundation will keep you looking fresh and flawless.Elevate your makeup game with the Smashbox Studio Skin Shaping Foundation, the versatile foundation and contour duo that delivers professional-quality results. Experience the ease of sculpting and shaping your features with this innovative formula that transforms your beauty routine and enhances your natural glow. Unleash your inner artist and enjoy the confidence of a perfectly polished complexion every day.

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Smashbox Studio Skin Shaping Foundation